Wednesday, June 23, 2010
Mitsubishi Lancer Evolution X - Can EvoX take over the Merc C and the Audi A4
The tenth Mitsubishi Lancer Evolution car has been going around places and one of its future destinations is the Indian automobile market. By next year, Evo X is slated to debut in India, which will be the follow up model of Mitsubishi Motors for its upcoming sport utility vehicle dubbed as Outlander.
Evo X, which will follow the launch of the Mitsubishi Chennai facility-made Mitsubishi SUV, will penetrate the car market by the first quarter of 2009. The initial batch of Lancer Evolution units, however, will be imported, according to the Japanese company. Because the cars will be made outside India, the base price will likely be a bit higher. At present, a standard Evo X sedan is sold for around $30, 000 and a different modification costs about $32, 000 in other markets. The range for that in India rupee is Rs 12 lakh to Rs 13 lakh but since the cars will be imported, the tag price is estimated at Rs 21.70 to Rs 23. lakh.
“We are planning to bring Evo 10 to India through the completely built route (import),” an unnamed Mitsubishi executive said. “This may push the cars’ end cost but the company has no plans to locally build the car yet.”
The Mitsubishi executive also pointed out that whether the four-door Lancer Evolution sedans will be manufactured in India or not will greatly depend on how the Indian market will accept the Japanese car.
When finally released in India, the four-wheel drive Evo X, which is powered by its 300-horsepower capable 4B11T two-liter DOHC engine, is expected to go against counterparts from fellow Japanese companies Honda and Toyota as well as from models of German automakers Volkswagen and Audi. The Mitsubishi Lancer Evolution, which is the latest installment in the popular sports car series, will go bumper to bumper with Honda Accord, Volkswagen Passat, Toyota Camry, and Audi A4, among others, for the Indian car market.
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